The Blog

The Roth 401k Decision

Contributing to a 401k account to save for retirement is an easy decision, especially when a company match is involved. However, how would you choose between contributing to a traditional […]

Trying to Beat the Market

The NY Times recently highlighted an academic study that estimates the proportion of mutual fund managers that can truly outperform the market. These types of studies have been conducted countless […]

Invest Like a Googler

Before Google’s IPO in 2004, the company felt responsible for preparing their employees to manage their upcoming IPO wealth. So Google hosted a few experts in finance and economics to […]

Why Indexing Is So Hard

The most counter-intuitive part of indexing is the avoidance of action, especially in an effort to beat the market. We generally associate hard work and hours of effort with success, […]